Apotheco Medicinals is a connected tech-enabled pharmacy platform for prescribing and fulfillment, founded in dermatology, created with prescribers, and built for what happens after the prescription is written.
Our focus has always been ensuring patients receive the therapy their prescriber intended, delivered through a fast, easy, and trusted experience. That foundation shapes everything we do: clinically grounded, technology-enabled, and aligned with how prescribers practice.
As we’ve expanded beyond dermatology into podiatry and additional therapeutic areas, our approach has remained consistent. We partner closely with prescribers, make access across therapy types easier, and deliver a connected experience patients and practices can rely on.
At the heart of everything we do is The 1 Promise™ – our commitment to stand alongside prescribers and ensure every patient receives their intended therapy. It’s our operational standard, our clinical mindset, and the expectation we set for every interaction.
We deliver on that promise through 1 Connected Experience™. It brings commercial prescriptions, personalized medications, and Rx-companion products together in a single, seamless system.
Commercial prescriptions, personalized medications, and Rx-companion products all in one place.
Send the Rx.
We handle the rest.
Order fulfilled within hours and on their way in a day.
Easier for prescribers, practice staff, patients, and pharma partners.
As Chief Executive Officer, Natasha Hennessy leads Apotheco Medicinals, overseeing strategy, operations, and growth across the organization. She guides the delivery of fast, easy, and trusted care across commercial prescriptions, personalized medications, and Rx-companion support, ensuring care carries through after the prescription is written.
Natasha brings nearly 20 years of pharmacy operating experience across multiple segments of the pharmaceutical supply chain. Prior to joining Apotheco Medicinals, she held senior leadership roles at Genoa Healthcare, an OptumRx company, where she served as Chief Pharmacy Officer and Chief Operating Officer, helping scale complex pharmacy operations nationwide. Earlier in her career, she served as General Manager of divvyDOSE and as a Pharmacy Manager at Walgreens.
Throughout her career, Natasha has focused on building pharmacy models that combine clinical rigor, operational excellence, and reliability at scale. Her leadership supports prescribers with confidence that therapy delivery is consistent, coordinated, and aligned with their intent.
As Chief Financial Officer, Tom Cancro leads the finance, accounting, treasury, and information technology functions at Apotheco Medicinals. He is responsible for ensuring the financial discipline and operational infrastructure required to support sustainable growth across the organization.
Tom brings extensive experience leading finance organizations in both healthcare and technology environments. Prior to joining Apotheco Medicinals, he served as Chief Financial Officer for publicly traded companies including Tabula Rasa Healthcare and DZS Inc., and held senior leadership roles at General Electric and Verizon.
Throughout his career, Tom has focused on building financial and governance frameworks that support scale, transparency, and long-term stability. His leadership helps ensure Apotheco Medicinals operates with the rigor and trust required to support prescribers, partners, and patients nationwide.
As General Counsel and Chief Compliance Officer, Elizabeth Haley leads legal, regulatory, and compliance functions at Apotheco Medicinals. She ensures that the organization operates with integrity, accountability, and alignment with all laws and regulations.
Elizabeth brings extensive experience leading legal and compliance teams within complex healthcare organizations. She began her career at an international law firm before serving in senior legal and compliance roles at Omnicare and CVS Health, where she helped shape enterprise-wide compliance and ethics programs.
Throughout her career, Elizabeth has focused on building governance frameworks that support trust, transparency, and responsible growth. Her leadership helps ensure Apotheco Medicinals delivers care in a way prescribers, partners, and patients can rely on.
As President and Co-Founder, Anush Amin leads corporate strategy and growth initiatives at Apotheco Medicinals, with responsibility for market expansion and long-term platform development. He plays a central role in shaping how the organization scales while maintaining consistency, reliability, and alignment with prescriber needs.
Anush co-founded Apotheco Pharmacy Group in 2013, helping establish the foundation for what would become Apotheco Medicinals. Drawing on his entrepreneurial background and experience in real estate development, he supported the expansion of pharmacy operations into multiple U.S. markets, enabling local care delivery within a national framework.
Anush’s work has consistently focused on removing structural barriers to access and building the infrastructure required to support care at scale. His leadership helps ensure Apotheco Medicinals can expand across specialties while delivering a fast, easy, and trusted experience for prescribers and patients alike.
As Chief Strategy Officer and Co-Founder, Ronak Desai leads corporate strategy, portfolio growth, and trade relations at Apotheco Medicinals. He focuses on guiding the development of pharmacy and therapeutic brands in ways that support prescriber confidence and long-term scalability.
Ronak began his career as a practicing pharmacist and has worked across community, retail, and leadership roles within the pharmacy space. He co-founded Apotheco Pharmacy Group in 2013, helping grow the organization from a single location into a multi-state network that laid the foundation for today’s connected platform.
With a background in pharmacy operations and strategy, Ronak brings a clinically grounded perspective to growth and execution. His leadership helps ensure Apotheco Medicinals expands thoughtfully while maintaining consistency, reliability, and alignment with how prescribers practice.
As Chief Technology Officer, Howard Barsky leads the engineering, architecture, and innovation behind the company's platform: prescribing and pharmacy workflows, patient digital engagement, fulfillment coordination, and the data infrastructure that connects them. He sets the digital roadmap that turns complex clinical and operational systems into a more connected care experience.
Howard brings more than two decades of innovative technology and data leadership in specialty pharmacy, with a track record of turning complex healthcare challenges into scalable technology solutions. He previously served as Vice President of Application and Data Strategy at BioPlus Specialty Pharmacy, the nation's largest independent specialty pharmacy, and has led technology organizations across both entrepreneurial and enterprise environments.
Throughout his career, Howard has paired strategic vision with disciplined execution, building systems that scale without adding complexity for the people who use them. His leadership supports a platform designed to make access to therapy faster, easier, and more reliable for prescribers and patients alike.
As Chief Operations Officer, Ross Rortvedt leads enterprise-wide operations and procurement. He is responsible for ensuring pharmacy operations scale consistently while maintaining clinical quality and reliability.
Ross brings a diverse background spanning pharmacy practice, healthcare operations, and people leadership across organizations ranging from entrepreneurial start-ups to Fortune 100 companies. Previously, he held progressive leadership roles overseeing operational execution, market expansion, and performance across multiple pharmacy care models.
A pharmacist by training, Ross applies a people-first, data-driven approach to operational leadership. His work helps ensure care delivery remains dependable, efficient, and aligned with prescriber and patient expectations as the platform grows.
As Senior Vice President of Industry & Innovation, Channing Pons leads commercial strategy, partnerships, and innovation initiatives at Apotheco Medicinals. He focuses on advancing solutions that support prescribers, improve access, and strengthen the experience that follows the prescription.
Channing brings more than 20 years of healthcare leadership experience across specialty pharmacy, PBMs, pharmaceuticals, and health technology. Prior to joining Apotheco Medicinals, he held executive roles at organizations including CarelonRx, BioPlusRx, PEC360, and Medicis Pharmaceutical, where he helped build and scale high-growth businesses, launch enterprise partnerships, and develop differentiated service models.
Throughout his career, Channing has focused on aligning commercialization, technology, and operations to reduce friction for prescribers and patients. His work supports a connected approach to care delivery that is fast, easy, and trusted.
As Vice President of Sales, John Benfatti leads national sales strategy and execution at Apotheco Medicinals. He is responsible for building high-performing teams and supporting adoption of the organization’s pharmacy and therapeutic solutions across specialties.
John brings more than 25 years of experience in healthcare and specialty pharmacy sales leadership. Prior to joining Apotheco Medicinals, he held senior leadership roles at BioPlus Specialty Pharmacy and other healthcare organizations, where he led national sales teams, developed growth strategies, and expanded access across multiple therapeutic areas.
Throughout his career, John has focused on aligning commercial strategy with prescriber needs and operational execution. His leadership supports sustainable growth while reinforcing a consistent, trusted experience for practices and patients.
As Human Resources Director, Divya Dua leads talent, culture, and people operations at Apotheco Medicinals. She oversees recruitment, performance management, total rewards, and employee development across the organization.
Divya brings nearly 15 years of experience across multiple industries, with a hands-on approach that balances strategic planning with day-to-day execution. She holds a master’s degree in human resource management and is certified as SHRM-CP and PHR.
Throughout her work, Divya has focused on building teams and systems that support growth, accountability, and collaboration. Her leadership helps ensure Apotheco Medicinals has the people and culture required to deliver on its promise at scale.
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